CASE STUDY
To accompany three online articles about IBM’s analytics, Gawker Media created custom infographics that told the story of the ‘Uncommon Threads’. Those threads symbolize two very different brands, both working in a smarter way with the help of IBM analytics.
Brand
IBM
Agencies
Gawker Media (online agency)
Ogilvy NY (advertising agency)
A style of illustration that is highly designed, can be seamlessly integrated into the communication design and can accompany the brand’s look and feel.
Visual creative solutions custom made for the content of each infographic.
A very organic, communicative and collaborative work flow, with presentations, argumentations and revision rounds for both the concept and execution fases.
Client: IBM
Agency: Gawker Media, Ogilvy NY
Design Manager (Gawker): Justin Cross
Project Manager (Gawker): Meaghan Fitzpatrick
Senior Art Director (Ogilvy NY): Okan Usta