EU Memory Game
Brand mascot design
An initiative from the European Commission to help kids explore EU landmarks through an online memory game.
How to create a connection
In this online interactive game there was still a challenge to connect with users and create a common thread that guides them.
Introducing your guides
Two characters were designed to be the faces of the game. They help kids to identify with the mission.
Boosting readability
Besides guiding the players through the game, they also help direct the eye to important bits of information.
Consistency & connection
The characters are also great tool to express feelings in the different game chapters.
Adjusted for user age
For the teenage version of the game, we also made derivative designs.
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Brand mascot design
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