Soludoc
Branding
Logo design
Rebranding for Soludoc — a company that provides intelligent content solutions for organizations that want to convert their paper documents to stay ahead in the digital age.
Bernardo and Wouter with Soludoc invited me to work with them on their rebranding.
They wanted a new logo that aligned with the current company values.
In our first step, we worked on a branding interview to get clear on where they were and wanted to go.
The logomark
Designing the mark starts with creating an idea. It’s always a journey of exploration and testing. Taking different roads to gain perspective about what to tell and what not to tell.
Values and colours
After defining the form and shape, it’s time to explore colour options. I’m always amazed how much information is conveyed with a simple symbol. Viewers unconsciously pick up on many things.
Business cards
To stay true to their mission of reducing paper waste, we chose to not print the business cards on paper. Instead they are printed on a material made from recycled, discarded t-shirts.
“Awesome designs, cool dude and very professional.
— Wouter Machiels. COO, Soludoc
SERVICES
Branding
Logo design
Graphic design
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