Informazout
Brand mascot design
Informazout communicates about sustainable living with fuel oil and solar energy.
Make it visual and relatable
Informazout was looking for a way to make fuel oil and solar energy more visual and relatable to their audience.
Brand mascots to the rescue
To create visuals that relate, you need to be able to convey feelings. That’s why Jules & Julie were created. A sun and oil drop mascot, each having their own specific character.
Real life settings
The characters were used in photo settings.
This to reinforce the contrast between the illustration and photography and really make it stand out.
Also to stay visually connected to people’s homes, where these energy sources are present.
Adventures
While it’s nice to be home, sometimes we need to get out. Jules & Julie hung out in blog posts, but also took trips to Informazout’s social media.
SERVICES
Brand mascot design
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