Gladiolen festival
Brand illustration
Logo design
Gladiolen is a music festival held in the city of Olen, Antwerp. They offer an eclectic mix of Belgian and international talent.
Plastic free
Besides being run by hundreds of awesome volunteers, Gladiolen is also focusing on sustainability. Instead of the typical plastic festival cups, they switched to a system of reusable cups.
Let the people know
To promote the new cups and explain the system, Lode at Gladiolen asked me to create a logo to brand the cups and the 60 collection points.
Explain how they can help
The whole thing wouldn’t work without people taking part, so we created 4 illustrations to explain the steps.
Step 1: Collect
Step 2: Return
I designed 3 characters, inspired by festival-goers, to be the main subject in every scene.
Plus a pigeon sidekick to add a little humor.
Step 3: Clean
Step 4: Refill
Plastic and deposit free
Gladiolen succeeded in establishing the reusable cups without having to ask a deposit for each cup.
SERVICES
Brand illustration
Logo design
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