CASE STUDY
Explain a service in seconds with illustration and animation
Recupel, a leader in electronic appliance recycling in Belgium, is dedicated to making recycling both simple and effective.
This case study showcases how vector illustration and animation can be utilized to communicate complex processes in an engaging way.
Services
Brand illustration
Animation
CHALLENGE
Make the process easy to understand
Mortierbrigade partnered with me to create a way to explain Recupel’s recycling process in a simple, yet memorable way on TV.
The real challenge was making sure people understood and remembered how easy recycling can be with Recupel, using the power of illustration and visual storytelling.
SOLUTION
Use illustration to tell a simple story
After a style exploration round, I created a first set of branded vector illustrations that were designed to be straightforward and easy to understand.
Want to know how illustration and animation can benefit your business?
I’d love to hear about your creative goals. Let’s talk.
Three clear steps using visual storytelling
The goal was to clarify Recupel's message in a few seconds. The recycling journey was visualized in three distinct steps using animation, making it easy for the TV audience to grasp:
An old or broken appliance
Gets turned into basic materials
And is used to make a new, useful thing
RESULTS
Signatures that stick
The set of animated illustrations helped transform the recycling process into an engaging and easy-to-follow story. The use of animation is very effective in storytelling.
OUTCOME
Brand message simplified
These branded illustrations played a key role in Recupel's TV signature, making the message both visual and memorable.
Agency: Mortierbrigade
Design: Tim Van den Broeck
Animation: Aad Verstraelen
GET IN TOUCH
Ready to make your message clear and catchy with illustration?
I'm here to help. Let’s get started with a chat.